The world works on the words ‘go big or go home’. Going big in the business world means reaching to audience in every corner of this global village. As in what is the whole point of the world being a global village if you can’t get your word out there.
In past, billboards, pamphlets and etcetera have been the means of marketing and still are but they don’t spread the word like social media does. The new on the record marketing tactic is using digital media marketing to reach out to a larger audience by showing them exactly what they want to see.